Sisu Solution Services
Sisu Solution works with food and beverage manufacturers, brokers, distributors and retailers to explore and develop Alternate Channel and segments for growth. Sisu Solutions does this in an easy to develop and execute process called 5 Steps to Growing Food and Beverage business within Alternate Channel segments.
The 5 Steps to Growing Food and Beverage Businesses
Needs Assessment
Sisu Solutions works with you to evaluate your existing foodservice products and capabilities and how these could fit within the Alternate Channel segments. We then evaluate the products on how they meet today’s current and emerging eating trends.
Gap Analysis
Using the top opportunities identified in the Needs Assessment, measure this against your current portfolio and core competencies and create a Gap Analysis. Determine from here what can be achieved now and in the next 1-2 years.
Mapping Processing
Map out the opportunities you wish to focus on by channel/segment and why.
Engagement
Take the learnings from the Mapping Process and discuss with internal stakeholders as to viability and then with external sources such as customers and consumers.
Development
Take key learnings and focus on your company’s core competencies and marry these with the need states of not only the consumer but also the retailer or manufacturer (B2B). Support your product with data and a well-trained sales team and you will realize successful growth in both your top and bottom lines.
Sisu Solutions can assist you and your team through all 5 Steps of the process or any step where you and your team would like further support and insights.
Facts to Make You Act
The selling of an ingredient to another manufacturer which they will use to make a finished food or beverage item. Ask us about B2B Triangle Partnerships
B2B
Frozen Entrees, Appetizers and Bakery items are driving category growth in past 3 years to = $4B category in Canada and $45 B in U.S.
Statista 2023: Frozen Food Performance.
Frozen foods are up double digit in 2023 and same in 2024. Consumers are more readily adopting frozen as good quality foods. Look to retailers such as M&M and their growth.
Driver
Frozen foods have grown double-digit in 2023 and 2022. During your next weekly grocery shop, check the back of frozen food packages to obtain the name and possibly address of the manufacturer. Check their website and see if any of your products or ingredients might be of value and provide inspiration for new products or a better ingredient than they are currently using. in 2024. Consumers are more readily adopting frozen as good quality foods. Look to retailers such as M&M and their growth. Read on to learn more about B2B Triangle Partnerships
Action
