We recently worked with Jo to develop our sales and go-to market strategy on two initiatives within the food industry in the last year. Her breadth of knowledge and experience has helped guide us to through our planning and execution process. Jo’s professionalism and industry insights have been very helpful to our organization. I highly recommend Jo's consultative services. We look forward to continuing to work with Jo on-going and future projects.

Business Development Manager – Global Vintners

As we tried to understand the evolving world of HMR in the retail marketplace, Jo was a valuable asset providing her knowledge and insight to our learnings. Jo played a big part in developing tools that we required to assist our sales team in understanding and preparing to better engage with retailers to find solutions to their needs in the category. Jo is always a professional and her knowledge is invaluable to assist us in finding new avenues for our products.

National Sales & Marketing Manager – Foodservice Hormel Canada Ltd.

I had the pleasure of working with Jo Heron during the further development and launch of a product category while employed with a major Canadian Food Service company. Jo had an uncanny ability to show operators meaningful alternative usages and applications for products, while creating additional value in the entire supply chain. I always found her to be a tremendous source of wise council and a person of sound judgment.

Sales Manager – Canada, Basic American Foods

No meaningful sales and go-to market strategy is developed without a phenomenal facilitator. Within the food industry we are fortunate to have worked with one of the TOP consultative leaders in Canada. Jo Heron continues to be a tremendous industry partner and resource to our organization.

President & CEO – Summit Marketing Canada Ltd.

Jo has assisted Edna’s with developing management tools to help us measure our business in both a short and long term view point. In tandem with these tools, has erected guard rails to help our team with conversing the straight and narrow of building a North American non alcoholic beverage company.

CEO – Edna's Non-Alcoholic Cocktail Company

Jo has a tremendous depth of knowledge that she is able to turn into actionable strategies to assist food and beverage companies get their products onto the grocery store shelf and into the consumers’ food baskets. Her expertise in training and coaching western Canadian new food industry entrepreneurs in the Agri-Value Training Program proved invaluable and was in high demand by the participants. Thanks, Jo for helping make that program a success!

CEO – Grounded Strategies Inc.

Jo did a great job on our Channel Plan. Her insight and experience proved invaluable, I learned a lot from her. The Channel Plan is a key component of both our Business Plan and Strategic Plan.

CEO – Quejos Ancient Foods Inc.

We are very fortunate to have had the opportunity to work with Jo on several past projects and to this day she remains a significant partner and resource to our business. Jo worked with us to complete a full 360 degree review of our business, resource allocation and go to market model to ultimately hone and fine tune our long term growth strategy within the rapidly changing food industry. Jo is highly committed and dedicated to ensuring all stakeholders win and this shows in not only her work each and every day, but in the positive changes and results that occur. Her level of professionalism, business competency and integrity is outstanding and I would never hesitate to recommend her to others.

Senior Vice President – ACOSTA